Meizhou, known as Capital of Hakkas in the World, is a city with deep cultural roots. It is the world's most representative Hakka settlement with a history of more than 1,000 years. Being the last stop of ancient Hakka people’s southward migration, also the starting place for Hakka emigration since the Ming and Qing Dynasties, Meizhou is the spiritual home of the Hakka people. It is characterized with cultural prosperity, winning titles such as “Homeland of culture”, “Homeland of overseas Chinese” and “Homeland of football”. Meizhou has nurtured preeminent historical figures including Ye Jianying (a contemporary proletarian revolutionist and a marshal), Song Xiang (the Most Gifted Scholar in Guangdong), Ding Richang (a heroic figure in the contemporary Self-strengthening Movement or Westernization Movement in China), Qiu Fengjia (a famous poet in the Late Qing Dynasty and a righteous man who fought to death in the wars to protect Taiwan against Japanese invaders), Huang Zunxian (a renowned patriotic poet at the end of Qing Dynasty and a diplomat who has been honored as “the first person in contemporary China to ever advance towards the world”), Zhang Bishi, Zeng Xianzi, Tian Jiabing (renowned patriotic businessmen) and Li Huitang (the greatest Hakka soccer player). Since the Xinhai Revolution (1911 Revolution) in China, Meizhou has been home to 227 university presidents, 474 generals and 23 academicians of the Chinese Academy of Science and the Chinese Academy of Engineering.
     Meizhou, situated in the northeast of Guangdong Province, is a key link between the Pearl River Delta and the areas in the west of Guangdong. Bordering Jiangxi on the north, Fujian on the east, Chaozhou, Shantou and Jieyang on the south, it is an important portal of GuangDong’s coastal cities and the inland hinterland. Three expressways, two national highways, two railroads and an airport make it a hub city of the national transportation. The construction of Jieyang International Airport, and the planning of Guangzhou-Meizhou-Shantou Railroad and five thruways will get Meizhou through to the Pearl River Delta, the areas in the west of Guangdong as well as the Yangtze River Delta, enabling MeiZhou to embrace a new high speed rail era and to be closer to the metropolitans, meanwhile making its location advantage prominent.
    Meizhou is a perfect choice for slow-pace life. It is an intriguing place with diligent and wise Hakka people, pleasing Hakka dialect, beautiful Hakka folk songs, green Hakka food, and unique Hakka Weilong houses (also called Walled Villages) . Moreover, there are the well-known scenic spots and resorts such as AAAAA Yearning Tea Plantation Tourist Attraction, AAAA Yanming Lake Holiday Resort, Lingguang Temple, Hakka Park, Changtang Scenic Spot, Qianjiang Hotspring Resort in Fengshun County and Hot-mineral Mud Resort in Wuhua County. Encircled by green hills and unsoiled waters, it is one of Guangdong’s key ecological development zones and China’s Top Ten Green and Environmental Protection Label City. There are 51 nature reserves, 65 forest parks, and ecological forests of 6,350,000 mu, ( a Chinese unit of measurement of agricultural plots and fields; 1 mu= 0.067 hectare = 0.164 acre), forest coverage reaching 69%. Being a natural oxygen bar, Meizhou is considered a modal for the development of livable cities and towns in Guangdong Province. In making the best of its ecological advantages, as well as the hotspring and cultural resources, the Meizhou Municipal Government is planning to turn the city into a “special zone” of relaxation and health by creating quality tourism routes and highlighting its cultural , ecological and agricultural features. Meizhou is becoming a desirable place for sightseeing, touring, as well as enjoyment and better health.
    The city has apparent late-development advantages. Well endowed with abundant resources, Meizhou has 54 kinds of mineral resources, including iron ore, limestone, rare earths and porcelain clay, with a potential value of more than ¥500 billion. The city is equipped with qualified human resources, a distinctive industrial base, ample energy and electricity supply, as well as 7 provincial industry transfer parks and economic development zones, the Guangzhou-Meizhou Industry Transfer Park being a modal, with a planning area of 47km2 and a leading industry of automobile parts, electronic components, new energy and medicine.
    Under the guidance of Guangdong’s 12th five-year-plan scheme,municipal committee of Meizhou brings forward the development goal—to strengthen the Green Rise, to develop a prosperous Meizhou. Touring being the pioneering industry, the government centers on the construction of Mt. Yinna and prioritizes the cultural features of the areas surrounding Yanyang and the other seven villages, aiming to enhance five aspects, or literally, to well play “the five cards”, namely “the card of culture, ecology, celebrities, Hakka merchants, and home of the overseas”. By exerting the major four advantages of the mountains, waters, people and culture, the municipal committee is to create a feature brand of the city—for leisure and relaxation, come to Meizhou. The city will continue to consolidate and strengthen the “slow-paced industry” like the health care and leisure vacation, to upgrade the image of Meizhou, and to build the city into the backyard of the Pearl River Delta and a place of health in the country, allowing tourists to slow down, to relax, and to fully experience a leisure life.
    Today’s Meizhou is embraced by abundant business opportunities. The city will be oriented towards the goal of developing a beautiful and prosperous Meizhou, a place where Hakka merchants and personages of all circles would prefer to invest, to purchase, to spend a vacation, and to settle down for an enjoyable life.

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